The best way to understand a concept like corporate golf is to, first, understand the pieces of the puzzle. When people think of "corporate" they most often have a business organization in mind. Usually, this business is large, in comparison to local stores and offices most of us are familiar with. The dictionary defines "corporate" as "pertaining to a united group; united or combined into one." Of course, this refers to corporations, large businesses that manufacture, sell or service something in the world economy.
- There are golf service companies that specialize in arranging business-oriented golf trips to hundreds of destinations in the UK, Europe and the United States. These companies will arrange nearly every detail to fit the budget, the desired destination and the level of golf skill of a particular group. Many of these specialty companies have been in business for 15 or 20 years.
- Other specialists in this corporate golf field focus on golf merchandise, providing top-shelf golf apparel, equipment and accessories as part of an overall business plan. These items are almost always among the best available, and are often used as gifts to encourage a business relationship between two companies. Marketing and public relations professionals who work for these corporate service providers can often arrange appearances by celebrities, an idea that adds interest to any business gathering.
- Some companies have combined the love of golf, the corporate world and the World Wide Web to create a service that operates almost entirely through what is known as cyberspace. These companies help arrange a large tournament sponsored by a company, a golf retreat for company executives or potential clients, and many other variations of golf-related activities. In many cases, the person in charge of arranging the event simply chooses a golf resort and possible dates, then turns it over to the corporate golf arrangement specialists. Having a well-known golf pro appear at the event is just one of many possibilities.